Let’s get connected
Let’s get connected
It is presumed that in the course of this year, there will be more than 10 million smartphones sold only in Germany. Even now their market share amounts 23%.
The success of smartphones lies in the fact, that they are addressing several trends at a time with only one product: On the one hand they offer the opportunity to be personalized. On the other hand, they enable the wireless communication and access to information by mobile internet almost everywhere in the world.
Apps, invented in 2008, fit to both needs, they modify the smartphone to an individualized information device supplied by real-time data, and customers adopt this opportunity. Worldwide about 30 million apps were downloaded, what means that every smartphones has installed 60 Apps in average. And every quarter of a year about 100.000 new are developed.
The amount of transferred data has doubled last year and in the meantime 65% of all German smartphone owners use their device at least once a month to surf in the worldwide web.
By the way, Western Europeans (44 MB data transfer per month) are far behind South Korean (271 MB) and Japanese (199 MB) when it comes to mobile internet usage.
Furthermore, automakers believe that the need of permanent access to media will continue in the near future. Thus, connectivity-solutions for in-car infotainment and communications are one of their current issues.
While the connection of an Mp3-Player or an iPhone to the car-radio is almost a common feature by now, BMW allows its Mini-Customers the operation of their iPhone by an integrated joystick. Beside the access to the iPhone address book and other usual features of hands-free kits, the usage of several iPhone apps is possible as well. For BMW-drivers and their passengers the ConnectedDrive enables a full internet access.
Mercedes-Benz initiates an internet connection via the smartphone, clones the display with the integrated infotainment screen and provides other cell phones with the internet by generating an in-car Wi-Fi-Net.
In 2012 Ford plans to offer the possibility to its customers to buy music online – while driving! - in the iTunes Store directly after listening the title in the web radio, and to afterwards synchronize their iPod with the car hard drive.
Cars no longer are pure means of transportation but are getting part of the growing worldwide network or at least “rolling docking stations”.